IM Strategies and Tactics

Method vs Strategy

A method is a systematic way of doing something, while a strategy is a plan designed to achieve a long-term goal.

A method refers to a specific procedure or process for accomplishing a task, often detailed and step-by-step. Its the how in the equation of reaching an objective. Strategy, on the other hand, encompasses the overarching plan or high-level blueprint that guides the direction toward a long-term goal. Its the "what" and "why" behind the overall efforts.

Methods are often tactical, used to execute specific actions efficiently and consistently. They are more about precision and the sequence of operations within a strategy. Strategies require a broader scope, taking into account various external and internal factors, predicting outcomes, and often involve deciding which methods to employ.

The choice of method is usually about efficiency, following best practices, or adherence to standards. In contrast, devising a strategy involves analysis, foresight, and often innovation, as it aims to navigate competitive environments or complex situations to reach a desired future state.

In practical applications, a method might be a tested way of teaching a concept in a classroom, like a didactic method. A strategy, in this context, would be the overall educational approach aiming at equipping students with critical thinking skills over the school year.

While a method could be universally applicable, a strategy is often unique to the situation and requires customization. For example, the scientific method can be applied across many experiments, whereas a company's strategy for market expansion would be tailored to its specific circumstances and goals.

Online marketing is a broad term that encompasses various methods of promoting products or services through digital channels. Some of the most common methods of online marketing include:

Search Engine Optimization (SEO)

This method involves optimizing your website to rank higher in search engine results pages (SERPs) for specific keywords and phrases. The goal is to increase organic traffic to your website and improve its visibility online1.

Content Marketing

This method involves creating and sharing valuable content such as blog posts, videos, and infographics to attract and engage your target audience. The goal is to build brand awareness, establish thought leadership, and drive traffic to your website3.

Social Media Marketing

This method involves using social media platforms such as Facebook, Twitter, and Instagram to promote your products or services. The goal is to build brand awareness, engage with your target audience, and drive traffic to your website3.

Email Marketing

This method involves sending promotional emails to your subscribers to promote your products or services. The goal is to build brand loyalty, drive traffic to your website, and increase conversions4.

Affiliate Marketing

This method involves partnering with other businesses or individuals to promote your products or services. Affiliates earn a commission for each sale they generate. The goal is to increase sales and reach a wider audience5.

Mobile Marketing

This method involves promoting your products or services through mobile devices such as smartphones and tablets. The goal is to reach customers on-the-go and provide them with a seamless user experience5.

Marketing Analytics

This method involves analyzing data from your online marketing campaigns to measure their effectiveness and identify areas for improvement. The goal is to optimize your campaigns and achieve better results3.

These are just a few examples of the many methods of online marketing. The most effective method for your business will depend on your goals, target audience, and budget.