Power of Online Marketing

What should you include in an eBook?

The elements you include in your eBook depend on the nature of the content, your audiences needs, and your goals and objectives. Well explore a potential outline to consider in a later section, but when deciding what to include, make sure you keep the readers journey, priorities, and interests in mind. Theres no use starting the eBook with a raft of information about your company and team if the person has accessed the eBook to discover how to use a product.

Compelling Title and Subtitle

Make sure you include a compelling title and subtitle that clearly explains what the reader will get from the content. You should also include consistent branding elements throughout the eBook that enhance the content but dont distract from it. Always make sure you give the reader somewhere to go after the eBook, a call to action to contact you for a free consultation or more information. Or perhaps a link to a video or demo sign-up form. If youre using Foleon, you can embed your form directly in your ebook and sync it up with your CRM check out an example here.

Deciding which content to include in your eBook can be a challenge. You want it to be comprehensive enough to give the reader all the necessary information, but you dont want to overload them with too much detail. One of the great things about interactive eBooks is the ability to link to additional content from the main pages. So, if you want to give the user the option to find out more about the technical aspects behind your product, you can simply add a link to the relevant webpage. If you think some readers would be interested in an in-depth case study, you can direct them to it from the features and benefits page of your eBook.

When you use a content creation platform like Foleons, youll be able to monitor engagement on each page and see if readers are accessing the links and adjust the content accordingly. You can even use these insights to personalize follow-up content to a specific lead.

Sometimes the best way to get inspired is to check out some real-life examples of eBooks. Foleons Director of Brand and Communications, Julie Alexander, lists 7 of her favorite digital brochures.