Power of Online Marketing

What should you include in an eBook?

The elements you include in your eBook depend on the nature of the content, your audience's needs, and your goals and objectives. Well explore a potential outline to consider in a later section, but when deciding what to include, make sure you keep the readers journey, priorities, and interests in mind. There's no use starting the eBook with a raft of information about your company and team if the person has accessed the eBook to discover how to use a product.

Make sure you include a compelling title and subtitle that clearly explains what the reader will get from the content. You should also include consistent branding elements throughout the eBook that enhance the content but don't distract from it. Always make sure you give the reader somewhere to go after the eBook, a call to action to contact you for a free consultation or more information. Or perhaps a link to a video or demo sign-up form. If you're using Joxall, you can embed your form directly in your Online Story and sync it up with your CRM